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Women's unique financial needs are now being addressed by the AICPA's 360 Degrees of Financial Literacy for Women campaign, an extension of the national financial literacy effort. Developed by the AICPA's Personal Financial Planning membership section, this new component focuses on educating and empowering women to take control of their personal finances and achieve greater financial well-being.

More than 600 articles and personal financial planning tools targeted to women's financial issues are featured on the Web site, www.360financialliteracy.org/women. Six topic areas help women focus on how various life issues affect their personal finances: getting started; building a career; planning for the future; growing a house hold; transition and hie changing events; and owning a business.

The site also includes a new feature of the 360 Degrees campaign general Web site called Ask the Money Doctor. Here, consumers can seek personal guidance on financial matters from CPAs and CPA Personal Financial Specialists. It also includes educational outreach to women and women business owners through a partnership with the Department of Labor Women's Bureau. Recently, the Web site won WebCPA's Web Star of the Week award.

The National Endowment for Financial Education conducted a survey that found women tend to be more anxious about their financial future and more uninformed about the ways to secure it, and they typically face more financial challenges than men. These challenges include the fact that women outlive men by seven years (on average), women do not have the same salaries, retirement or pension plans that men have, and women on average spend 15% of their career out of the workforce due to life issues, such as raising children.

Previously, the AICPA offered Women's Financial Health Week in Jan. 2002 and 2003. Each week-long series was devoted to educating women about the importance of financial planning and directed 32,000 women to a Web site. Buildnig upon the success of that program, the AICPA has expanded the effort to a full year and integrated it with the successful 360 Degrees of Financial Literacy effort.